Zodiac | Logo & Poster Design
Poster design for the Jazz band’s upcoming 2024 interstate tour
Client
Zodiac
Role
Graphic design/ Illustration
Tools
Canva, Adobe Photoshop
Duration
2 days (2024)
Design Brief
The client wanted to create a poster to promote their upcoming Melbourne tour. This project was finished within a timeline of 2-3 days, including an initial meeting and feedback sessions with the client.
The essential information to include in the poster, determined based off the initial meeting:
• Date - September 7th, Doors 7pm Music 7:30pm
• Venue - The JazzLab Melbourne, 27 Leslie St, Brunswick
• Venue Logo
• Band Name/ Logo - Zodiac
• Supporting Act - Callum's Codgers
Images provided
The client provided images from a recent promotional photoshoot, along with their recent album cover and logos of the venue they will be collaborating with.
Inspiration
The client provided example posters that align with their vision and inspiration - in terms of colours, text alignment and textures. These posters helped identify core values and aesthetic the client visualised for their band.
Creating the logo
I chose Kingred Modern as the title/logo font, as it aligned best with the client’s brand aesthetic and visualisation of sleek yet edgy. I used Adobe Photoshop & Canva to edit the client’s recent album cover art and select the core elements to layer with the chosen font. This created a multidimensional effect and added depth to the brand logo.
I created variations using different font colours to ensure flexibility while maintaining brand identity.
Tools used: Adobe Photoshop & Canva
Style guide
I created a style guide for the client’s brand identity, including the title and body fonts, colour palette, and logo variations. This is useful not only in creating the band’s 2024 interstate tour poster but also for future projects for Zodiac that ensures consistent branding and marketing.
Final poster design
This poster was selected as the client’s poster of choice for the main marketing channels. It displays the client’s new logo, the venue’s logo and location, the supporting act and the date and time.
